Hila Karmand’s journey from Afghanistan to the UK has shaped her into the passionate, kind-hearted professional she is today. After seeking refuge in the UK with her family, Hila quickly learned that kindness and positivity are key to both personal growth and professional success. This mindset has driven her career in the beauty and fashion industries, where she continues to thrive.
Her career began at MAC Cosmetics, where her honest, unbiased advice and focus on quality—rather than brand names—quickly caught the attention of a key figure: a member of Prince’s team. This led to a pivotal moment in Hila’s career, joining the 21 Nights Tour and working alongside the legendary artist for several months.
With a growing passion for makeup and fashion, Hila expanded her freelance career, collaborating with music artists and top-tier brands, while contributing to high-profile publications such as Vogue, LOVE, Numero, and CR Fashion Book. Her extensive makeup and skincare knowledge has allowed her to work with some of the world’s most iconic talents, including Naomi Campbell, Sofia Richie, Maya Jama, and Jourdan Dunn.
Today, Hila is a sought-after artist, traveling the world to collaborate on campaigns for top luxury brands like Valentino, Chanel, and Nike and often working with the music industry’s brightest stars. Known for her determination, focus, and talent, Hila is an invaluable asset to every team she joins.